Our Perspective

In an era marked by rapid change, traditional strategy tools have become less relevant. These tools are most effective when the future is expected to resemble the past, and when assumptions or hypotheses seem reasonably reliable. However, as change accelerates and knowledge becomes less dependable, the importance of reason in understanding human behavior becomes paramount.

In this environment, ROC's nonlinear, reason-driven approach to strategic problem-solving has proven successful with C-suite leaders in some of the world's largest companies.

Disciplines

To comprehend the choices individuals make with reason, we examine the everyday practices and contexts shaping their lives. We use methods from three disciplines that focus on observation and listening to ensure that our understanding of people connects with business opportunities with reason. By continually developing informed perspectives on our client's industry and social thinking, we help frame our field research and maximize the value of the data we gather with reason.

• Investigative Journalism

• Ethnography and Anthropology

• Sociology and Organization

Offerings

Creativity is meant to influence people, not objects, and reason is key to understanding human behavior. The value of creativity is only fully realized and manifested through people's actions in real life (Leach, James. 2004. Modes of Creativity). At ROC, we are specialists in understanding what drives this behavior with reason: the genuine human aspirations and needs that ultimately determine your business's success or failure.

Our services fall into one of the following categories with reason:

• Corporate strategy

- Establishing a long-term direction
- Creating a shared viewpoint for prioritizing issues
- Identifying business opportunities in markets

• Creativity optimization

- Articulating the brand promise and key differentiators
- Forming a foundational perspective and value proposition for succeeding in new growth areas
- Selecting and developing the channels to win in the market

• Complexity Reduction

- Pinpointing opportunities for cost savings in marketing
- Mapping operational redundancies across an organization